Why Space Needs Marketers

With the rise of "NewSpace," we have seen some companies on the rise with a vision of how they see themselves in this new age space race. Engineers are scientists flushed with start-up capital launching programs and initiatives in what seems to be a daily basis. Companies such as SpaceX, Blue Origin, and Virgin Galactic have lofty the goals when it comes to getting humans in space. Sadly, they've seemed to miss a crucial element of space exploration that ultimately doomed NASA.The problem is pretty straightforward. As long as there are issues such as healthcare, taxes, unemployment, education, and poverty, space isn't top of mind for 95% of people. You and your friends my love space, but the public is lukewarm at best when it comes to traveling the stars. Most people couldn't name all eight planets or what is the Sun made out of a lesser-known dream of going to…

Continue Reading Why Space Needs Marketers